Xiamen Airlines and Mango TV Collaborate on 'Captain Season' to Initiate Multi-field Strategic Partnership

On June 6, 2024, Xiamen Airlines and Mango TV jointly held a strategic cooperation signing ceremony and press conference for "Captain Season" at the Xiamen Airlines headquarters lobby. The event announced their strategic cooperation in multiple fields, including IP co-creation, brand collaboration, joint memberships, e-commerce live streaming, and cultural tourism research and learning. This partnership aims to explore new ideas for multi-industry cooperation between the cultural media and civil aviation industry. Attending and witnessing the signing were Zhao Dong, President and Party Secretary of Xiamen Airlines; Cai Huaijun, Deputy Party Secretary, General Manager, and Deputy Director of Golden Eagle Broadcasting System (Hunan Broadcasting System), Ms. Feng Run'e from China Air Transport Association, and Xie Bing, General Manager and Deputy Party Secretary of Xiamen Airlines.

Zhao Dong expressed that both Xiamen Airlines and Mango TV have grown strong through reforms and share a commitment to innovative development and excellence. The collaboration on the first domestic variety show focusing on civil aviation workplace jointly will fully showcase the pilots' professional demeanor, which emphasizes life priority, rigorous style, and eagerness to learn. This initiative will also better carry forward and practice the spirit of Chinese civil aviation in the new era. In the future, Xiamen Airlines will also work with Mango TV to integrate media resources from airline networks and video platforms to create cross-industry synergy, providing passengers and audiences with a better and richer cultural experience, and better telling the story of China and spread the voice of China to the world.

Cai Huaijun stated that both Mango TV and Xiamen Airlines embody the spirit of "fighting, exploring, and being active and young". From the thematic airline cooperation of "Infinity and Beyond", to the co-creation of "Captain Season", and now the strategic partnership, Mango TV and Xiamen Airlines are aligned in their pursuit of innovation and mutual development. At present, Mango TV is creating a comprehensive ecosystem that integrates contents, platforms, talents, technology, innovation and market to create a vibrant new media landscape with complete links, and internal and external circulation. In the future, Mango TV and Xiamen Airlines will bring new industrial value and imagination through resource complementation and deep binding in multiple fields.

In 2023, through programs like "Infinity and Beyond Season 2," Mango TV and Xiamen Airlines sparked strong social reactions, accelerated cross-strait friendship development and deepened heart-to-heart exchanges of cross-strait people through activities such as co-creation of cross-strait exchange theme airlines and joint planning of graduation season flights themed "Answers to the Future". This strategic cooperation between Xiamen Airlines and Mango TV represents a significant leap from single-point and one-time cooperation to core content co-creation and in-depth multi-field cooperation, signifying the further expansion of Mango ecosystem.

Nowadays, there is a scarcity of popular works that focus on the development of civil aviation industry in China. For many, pilot is a decent and dream occupation. Moreover, due to the big shortage and high salary, captain is undoubtedly the most sought-after position and honor among pilots. This time, a key element of Xiamen Airlines and Mango TV's collaboration is the in-depth co-creation of the latest season of "First Job" series IP, "Captain Season". It is the first variety show in China to fully reveal the training and growth journey of captains, telling the career struggle stories of civil aviation pilots from a youthful perspective. Within 60 days, a flight team consisting of 5 Xiamen Airlines pilots will undergo real and rigorous special training screening and assessment under the model instructor's leadership.

This year marks the 40th anniversary of Xiamen Airlines' establishment. The program will select an outstanding pilot to co-pilot Xiamen Airlines' honor flight for the 40th anniversary celebration, witnessing the journey of a generation of young captains' cultivation and growth in the blue sky. This collaboration is an innovative attempt on program content and plays a positive role in boosting the public image and professional awareness of the aviation industry.

In addition, Xiamen Airlines and Mango TV will also work together in membership business, e-commerce live streaming, cultural tourism research and learning, They will introduce joint membership discounts for the Xiamen Airlines Star Egret Pro & Mango TV annual card, initiate a new consumer-product-marketplace industry cooperation mode by combining "captain selection, stewardess recommendation, search for all high-quality goods", and create "research and learning + cultural tourism" products, so as to help develop the entire commercial chain.

Culture is the core, and industry is boundless. This strategic cooperation not only marks a deeper partnership between Xiamen Airlines and Mango TV, but also sets a new example for the integration of cultural media and civil aviation industry. In the future, they will continue to work together to create a content-centered, full-chain win-win ecosystem to help promote the joint development of the culture and aviation industries.