Beauty and Personal Care Brand Yunchu Unveiled, Pioneering Aesthetic Solutions for Travelers

On January 3, 2025, Yunchu, a new-generation domestic beauty and personal care brand, officially made its debut. As an innovative and independently cultivated brand by Xiamen Airlines Media Technology Co., Ltd., Yunchu held a brand launch event themed "Enjoy Your Shining Journey", fully showcasing its brand philosophy and officially unveiling its first batch of products. These products are designed to offer new beauty solutions for frequent travelers and busy urbanites. The launch event also kicked off the "Global Fujian Products" project.

The birth of Yunchu is rooted in a deep understanding of the skin care needs of high-frequency travelers, represented by flight attendants. Research indicates that this group commonly faces skin challenges such as high pressure, dryness, sensitivity, and anti-aging needs, while also having an urgent demand for natural long-lasting effects and lightweight, portable products.

To meet consumers' pursuit of high quality and personalization, Yunchu adheres to the core concepts of "purity and nature," "combination of makeup and nourishment," and "lightweight and convenience." It is committed to building a new beauty and skincare system that fits the modern lifestyle rhythm, helping consumers maintain a calm and confident state with its natural, efficient, and streamlined products.

During the over two-year product development process, Yunchu conducted extensive surveys of its target customer group and invited hundreds of flight attendants to deeply participate in product testing and trials. Before the products were launched, they underwent repeated testing and optimization across different ages, skin types, and diverse environments, and received unanimous praise. Meanwhile, the Yunchu team collaborated with experts in the fields of beauty, research, and supply chain management to strictly control raw materials and production processes. They also integrated the brand's minimalist and natural aesthetic into every detail from logo design to product packaging, focusing on the unity of product efficacy and consumer experience.

At the launch event, five highly anticipated Yunchu products were unveiled. The first batch includes face mask, base cream, cushion compact, mascara, and lipstick. All products are formulated with natural plant extracts and enhanced by technology to improve efficacy, helping consumers find the best skin care solutions tailored to their needs. For example, the Yunchu Re-energizing Purifying Essence Oil Duo Mask combines daffodil bulb extract with four types of plant oils to deeply nourish and repair the skin, giving it a hydrated and radiant glow. The Light Cloud Softening Base Cream uses Tibetan wild orchid and shea butter to provide deep moisturization, resulting in a healthy and hydrated appearance. The Mirror Finish Flawless Cushion Compact, with daffodil bulb extract as its core ingredient, creates a long-lasting smooth makeup effect. These products fully demonstrate Yunchu's relentless pursuit of quality and innovation, offering consumers a safe and efficient beauty and skincare experience.

In recent years, the domestic beauty and skincare industry has flourished and gained a good reputation. As a new-generation brand, Yunchu's confidence comes from the support of scientific research. At the launch event, the School of Pharmaceutical Sciences at Xiamen University and Xiamen Airlines Media Technology Co., Ltd. officially unveiled a joint beauty and personal care laboratory. As the scientific research support institution for the Yunchu brand, the laboratory will focus on promoting research and innovation in the beauty and personal care field, and engage in in-depth cooperation in product quality control, core ingredient development, and efficacy research, bringing more breakthrough products and technological achievements to consumers.

On the day of the launch, experts and partners from various fields took to the stage to share and exchange ideas on beauty, travel skincare, and scientific research technology. They delved into the innovative concepts and practical experience of the Yunchu brand, fully showcasing the professional exploration and collaborative achievements behind the brand.

In recent years, Xiamen Airlines has actively developed new forms of productivity around the aviation industry chain, focusing on first-mover economy, accelerating the cultivation of its own independent brands, and continuously introducing new business forms, models, services, and technologies. It is working to build an ecosystem of "Xiamen Airlines-style beautiful lifestyle" that covers a diverse range of fields, including health care, beauty, gourmet food, art, and cultural tourism. As a subsidiary of Xiamen Airlines, Xiamen Airlines Media Technology Co., Ltd. has been active in the new retail field, previously launching eye-catching products in the Chateau XiamenAir brand and cultural and creative fields.

Taking the launch of the Yunchu brand as an opportunity, the Fujian Provincial Department of Commerce and Xiamen Airlines jointly launched the "Global Fujian Products" project. Relying on the launch of this project, Xiamen Airlines will fully leverage its global route network advantages and work with all sectors to carry out "searching for blessings," "creating blessings," "sending blessings," and "enjoying blessings" actions. By creating independent Fujian-branded products, expanding consumption scenarios, and exploring the integration and development of new business forms, the project aims to further enhance the digitalization, greening, and globalization of service consumption for Fujian products, including Yunchu. It seeks to spread Fujian culture and wisdom worldwide, continuously stimulate new consumer momentum, and help achieve the goal of "global Fujian products, to be shared in the world."